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Apr 2, 2023

Cirtuo Procurement Forum 2023 Agenda


About the Cirtuo Procurement Forum 2023

The Cirtuo Procurement Forum 2023 was a unique event focused on Category Management. Hosted by Cirtuo, the global leader in guided category strategy creation, it bought together a broad mix of procurement professionals, industry experts and Cirtuo clients and partners.

The event was a great opportunity for networking and exploring the latest trends and developments in Category Management and digitalization. With a mix of keynote presentations, expert panels, and round-table discussions, participants  explored best practices in category management and discussed ideas with peers and industry experts.

The Cirtuo Procurement Forum 2023 offered a preview of the initial version of Cirtuo Guided Strategy Creation PRO. After pioneering the digitalization of category strategies more than 10 years ago, the newest version of Cirtuo’s AI-powered category strategy software enables procurement teams to easily leverage and incorporate market developments in their category strategies and make informed decisions faster.

We truly enjoyed having you in Dubrovnik for 2 days of networking, exchanging ideas, and sharing unforgettable experiences with the greatest minds in Category Management

2023 Agenda

Thursday April 27

Welcome networking session

17:30 – 18:00

Conference opening

Richard Beaumont, Event Moderator

18:00 – 18:10

Keynote: The future of Category Management in the Age of AI

Speaker: Dr. Elouise Epstein, Partner, Kearney

18:10 – 18:30

Panel discussion: Excellence in Category Management and how to reach the top quartile

18:30 – 19:00

Round table: Where is your focus, and how can you achieve excellence in the future?

19:00 – 19:20

Networking dinner

19:30 – 23:00

Friday April 28

Opening day two

Richard Beaumont, Event Moderator

9:00 – 9:10

Keynote: How to make Category Management relevant for the Business

Speaker: Stephane Morel, Global Process Owner Strategic Procurement, Novartis

9:10 – 9:30

Panel discussion: Competing business objectives and how to align procurement with business objectives

9:30 – 10:00

Round table: How to drive acceptance and adoption of category management throughout the organization

10:00 – 10:20

Networking break

10:20 – 10:40

Keynote: The digital revolution in Category Management: Building strategies that Elevate Procurement to the C-level

Drasko Jelavic, CEO & Founder, Cirtuo

10:40 – 11:10

Fireside Chat: Reflections on Walmart International’s Cirtuo Partnership

Travis Johnson, Sr Director, International Procurement & Technology Enablement, Walmart International

11:10 – 11:30

Experience session: Empowering procurement teams with Cirtuo Guided Strategy Creation PRO

Luka Fresl, Chief Product Officer, Cirtuo

11:30 – 12:10


12:10 – 12:30

Networking lunch

12:30 – 13:30

Afternoon session introduction

13:30 – 13:40

Keynote: Category Management in action: a study of implementation and impact across industry

Mark Webb, Managing Director, Future Purchasing

13:40 – 14:00

Panel Discussion: The ROI of Category Management: how to measure the impact of implementing Category Management

14:00 – 14:30

Round table: Real life lessons of implementing, managing and improving Category Management – what worked and what didn’t?

14:30 – 14:50

Networking break

14:50 – 15:10

The importance of category strategies in today’s transforming environment

Speaker: Marcel Stalder, Group CEO, Chain IQ

15:10 – 15:40

Closing thoughts and remarks

Drasko Jelavic, CEO & Founder, Cirtuo

15:40 – 16:00

Networking opportunity: Dubrovnik city tour

16:30 – 18:30

Networking dinner

20:30 – 23:30


  • Drasko Jelavic, Cirtuo, CEO & Founder
  • Dr. Elouise Epstein, Kearney, Partner
  • Luka Fresl, Cirtuo, Chief Product Officer
  • Marcel Stalder, Chain IQ, Group CEO
  • Mark Webb, Future Purchasing, Managing Director
  • Stephane Morel, Novartis, Global Process Owner Strategic Procurement
  • Travis Johnson, Walmart International, Sr Director, International Procurement & Technology Enablement
  • Chaired by Richard Beaumont, Eruditic, Founder


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