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Jun 19, 2024

Cirtuo showcases how to make category strategies actionable at World Procurement Congress 2024


The World Procurement Conference in London is a highlight of the event calendar for Procurement leaders and solution providers. It brings together the largest organizations, outstanding procurement teams, and the tech providers that enable and shape the function.

Over the last ten years, Procurement technology has become a key topic of presentations and discussions, on the main stage, at the award ceremony, and in the exhibition hall. The Tech Showcase stage is dedicated to solution providers and presenting the latest innovations in procurement technology.

"Only about 200 companies worldwide utilize advanced digital technology for developing, validating, and executing category strategies in Procurement."

Drasko Jelavic, CEO & Founder of Cirtuo, presented at the recent World Procurement Congress 2024 in London how to make category strategies actionable through the use of advanced technology. He outlined the complex topics and challenges Procurement is facing and explained how Category Management is the umbrella and structure under which all of these topics can be perceived.

He closed his presentation with an overview of Cirtuo's Guided Strategy Creation solution and highlighted the impact of modern interfaces, intelligent user guidance, and the use of GenAI capabilities to drive user adoption and process efficiency. The subsequent discussions at our booth demonstrated a strong appetite to improve in this strategic area of Procurement.

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